Smartguide
Mobile app for perfect trip
Smartguide
Mobile app for perfect trip
My role
My role
UX/UI Designer
Project type
mobile design
ios
Industry
travel & tourism
Overview
Overview
Overview
Smartguide is an app that helps users to prepare their perfect travel and discover the most interesting locations in Ukraine, secret places, find the desired activities or nice restaurants. They can enjoy already existing routes with audioguide or create their own route with selected locations. The excursions are available offline, so the travellers can stop anywhere and continue their route whenever they want.
Smartguide is an app that helps users to prepare their perfect travel and discover the most interesting locations in Ukraine, secret places, find the desired activities or nice restaurants. They can enjoy already existing routes with audioguide or create their own route with selected locations. The excursions are available offline, so the travellers can stop anywhere and continue their route whenever they want.
Smartguide is an app that helps users to prepare their perfect travel and discover the most interesting locations in Ukraine, secret places, find the desired activities or nice restaurants. They can enjoy already existing routes with audioguide or create their own route with selected locations. The excursions are available offline, so the travellers can stop anywhere and continue their route whenever they want.
Challenges
Challenges
Challenges
Creating a travel guide that offers extensive and accurate information on numerous locations across Ukraine was a significant challenge. This required thorough research and collaboration with local experts to ensure that the app featured both popular destinations and hidden gems. Additionally, keeping the information up-to-date and accurate was crucial, considering the dynamic nature of the travel industry with frequent changes in operating hours, new attractions, and shifting travel advisories.
Creating a travel guide that offers extensive and accurate information on numerous locations across Ukraine was a significant challenge. This required thorough research and collaboration with local experts to ensure that the app featured both popular destinations and hidden gems. Additionally, keeping the information up-to-date and accurate was crucial, considering the dynamic nature of the travel industry with frequent changes in operating hours, new attractions, and shifting travel advisories.
Creating a travel guide that offers extensive and accurate information on numerous locations across Ukraine was a significant challenge. This required thorough research and collaboration with local experts to ensure that the app featured both popular destinations and hidden gems. Additionally, keeping the information up-to-date and accurate was crucial, considering the dynamic nature of the travel industry with frequent changes in operating hours, new attractions, and shifting travel advisories.
Solution
Solution
Solution
I developed Smartguide to address the challenges identified. By leveraging comprehensive research and reliable data sources, I ensured accurate information on popular and hidden destinations across Ukraine. A dynamic update system keeps the content current despite industry changes. Smartguide also features offline functionality, a user-friendly interface, and customizable travel routes, along with integration with third-party services for restaurant reviews and activity bookings.
I developed Smartguide to address the challenges identified. By leveraging comprehensive research and reliable data sources, I ensured accurate information on popular and hidden destinations across Ukraine. A dynamic update system keeps the content current despite industry changes. Smartguide also features offline functionality, a user-friendly interface, and customizable travel routes, along with integration with third-party services for restaurant reviews and activity bookings.
I developed Smartguide to address the challenges identified. By leveraging comprehensive research and reliable data sources, I ensured accurate information on popular and hidden destinations across Ukraine. A dynamic update system keeps the content current despite industry changes. Smartguide also features offline functionality, a user-friendly interface, and customizable travel routes, along with integration with third-party services for restaurant reviews and activity bookings.
Main goals
Main goals
Main goals
Save time
All needed information in one app to prepare
a perfect trip
Be flexible
Stop and continue your route whenever you want, use online and offline
Be reliable
Real reviews and ratings from users who visited the place, as they are tied to their location
Be personalized
Possibility to create
your own route with preferred locations based on your needs
Design Process
Design Process
Design Process
Information architecture
Information architecture
Information architecture
User personas
About
Victoria works as a sales manager in a distribution company, she is married, the family has a car. She likes to actively spend time with her family and explore new places by walk.
As she has vacation only once a year, so she tries to travel around Ukraine on weekends and whenever she gets the chance. Often ideas for trips arise spontaneously and there is not much time for planning. Victoria does not want to spend extra money on guides and excursions, and also does not like to travel with groups, she likes it more when she can manage her time independently and make stops as needed, visit the places she has chosen on her own, depending on her preferences.
Goals & Needs
Visit new cities/locations
High-quality trip planning
Quickly prepare routes and calculate time
Organize her trip as soon as possible
Independently create a route and choose locations according to her tastes
Quickly make changes to the selected route if necessary
To be able to listen to tours offline
Buy tickets online in advance
Wishes
Spend less time planning and searching for the necessary information on the Internet
Plan an approximate travel budget
Get interesting info about the location
Get up-to-date info about the opening hours of museums and other tourist attractions, ticket prices
Fears
Information about locations and their opening hours will be out of date
In case of force majeure, she is forced to change the route or skip previously selected locations
If there is no network, she will not be able to find the necessary information on the road
Google search
Channels
Level of satisfaction
Youtube bloggers
Audio guides
Tripadvisor app
Frequent
Rare
Tools & Channels
0
2
4
6
8
10
Paper guides
Channels
Level of satisfaction
Guided tours
Izi travel app
Ukraine guide app
Frequent
Rare
Tools & Channels
0
2
4
6
8
10
User personas
User personas
User personas
About
Victoria works as a sales manager in a distribution company, she is married, the family has a car. She likes to actively spend time with her family and explore new places by walk.
As she has vacation only once a year, so she tries to travel around Ukraine on weekends and whenever she gets the chance. Often ideas for trips arise spontaneously and there is not much time for planning. Victoria does not want to spend extra money on guides and excursions, and also does not like to travel with groups, she likes it more when she can manage her time independently and make stops as needed, visit the places she has chosen on her own, depending on her preferences.
Victoria works as a sales manager in a distribution company, she is married, the family has a car. She likes to actively spend time with her family and explore new places by walk.
As she has vacation only once a year, so she tries to travel around Ukraine on weekends and whenever she gets the chance. Often ideas for trips arise spontaneously and there is not much time for planning. Victoria does not want to spend extra money on guides and excursions, and also does not like to travel with groups, she likes it more when she can manage her time independently and make stops as needed, visit the places she has chosen on her own, depending on her preferences.
Victoria works as a sales manager in a distribution company, she is married, the family has a car. She likes to actively spend time with her family and explore new places by walk.
As she has vacation only once a year, so she tries to travel around Ukraine on weekends and whenever she gets the chance. Often ideas for trips arise spontaneously and there is not much time for planning. Victoria does not want to spend extra money on guides and excursions, and also does not like to travel with groups, she likes it more when she can manage her time independently and make stops as needed, visit the places she has chosen on her own, depending on her preferences.
Pains
Spending a lot of time searching for worthwhile locations
Spending a lot of time searching for worthwhile locations
Spending a lot of time searching for worthwhile locations
Problems with internet while traveling
Problems with internet while traveling
No one knows how long it will take
No one knows how long it will take
There are often fake ratings and reviews on the Internet
There are often fake ratings and reviews on the Internet
Not all locations are interesting to me in the chosen tour
Not all locations are interesting to me in the chosen tour
Not all locations are interesting to me in the chosen tour
Solutions
Ready to use sightseeing routes with the most prominent places
Ready to use sightseeing routes with the most prominent places
Tours can be downloaded and used offline
Tours can be downloaded and used offline
The distance and approximate time are indicated
The distance and approximate time are indicated
The review is tied to the location, you can leave a review if you are at place
The review is tied to the location, you can leave a review if you are at place
The ability to create a route by yourself from specific locations you prefer
The ability to create a route by yourself from specific locations you prefer
Typography & colors
Typography & colors
Onboarding
Onboarding
During onboarding, users discover the benefits of the product and get introduced to its main features. To ensure a seamless user experience with the app, users are provided with guidance on how to successfully complete their tasks. Amusing illustrations contribute to an engaging user experience and promote a friendly ambiance.
During onboarding, users discover the benefits of the product and get introduced to its main features. To ensure a seamless user experience with the app, users are provided with guidance on how to successfully complete their tasks. Amusing illustrations contribute to an engaging user experience and promote a friendly ambiance.
During onboarding, users discover the benefits of the product and get introduced to its main features. To ensure a seamless user experience with the app, users are provided with guidance on how to successfully complete their tasks. Amusing illustrations contribute to an engaging user experience and promote a friendly ambiance.
Home screen
Home screen
From the Home screen, users can easily navigate to the main categories of the app, enabling them to search for locations, restaurants, and activities to design their ideal trip.
From the Home screen, users can easily navigate to the main categories of the app, enabling them to search for locations, restaurants, and activities to design their ideal trip.
From the Home screen, users can easily navigate to the main categories of the app, enabling them to search for locations, restaurants, and activities to design their ideal trip.
Search for destination
Search for destination
The intuitive search feature allows you to easily find your destination point, along with all the interesting locations, as well as discover pre-existing routes ready for immediate use.
The intuitive search feature allows you to easily find your destination point, along with all the interesting locations, as well as discover pre-existing routes ready for immediate use.
The intuitive search feature allows you to easily find your destination point, along with all the interesting locations, as well as discover pre-existing routes ready for immediate use.
Locations list
Users can quickly view each location on the map, save them as favorites, and add them to their personal routes. To create their own route, users need to log in.
Locations list
Users can quickly view each location on the map, save them as favorites, and add them to their personal routes. To create their own route, users need to log in.
Filters
Log in
Users are prompted to log in when they wish to create their personalized routes or access downloadable excursions and audioguides. A simplified login process not only improves the user journey but also helps him quickly discover the full range of offerings in the app.
Users are prompted to log in when they wish to create their personalized routes or access downloadable excursions and audioguides. A simplified login process not only improves the user journey but also helps him quickly discover the full range of offerings in the app.
Users are prompted to log in when they wish to create their personalized routes or access downloadable excursions and audioguides. A simplified login process not only improves the user journey but also helps him quickly discover the full range of offerings in the app.
Custom route
Custom route
Users have the ability to create personalized routes and add their desired locations to their itinerary, enabling them to visit the places they specifically want to explore.
Users have the ability to create personalized routes and add their desired locations to their itinerary, enabling them to visit the places they specifically want to explore.
Users have the ability to create personalized routes and add their desired locations to their itinerary, enabling them to visit the places they specifically want to explore.
Other screens
Other screens
