E-commerce website
E-commerce website
My role
UX/UI Designer
Industry
e-commerce
Project type
Web site
Overview
Overview
For this project, I was tasked with designing the website and identity style for "Alchemy," an online store specializing in organic stress relief products. "Alchemy" is a brand dedicated to harnessing the natural elements around us to promote relaxation and tranquility. The brand's mission is to bridge
the gap between humans and nature, offering products that help reduce stress through natural origins.
In addition to the design work, I personally took all the photos used in the project, ensuring that the visual elements truly reflect the essence of the brand. The result is a cohesive and aesthetically pleasing online presence that effectively communicates "Alchemy’s" commitment to natural stress relief.
For this project, I was tasked with designing the website and identity style for "Alchemy," an online store specializing in organic stress relief products. "Alchemy" is a brand dedicated to harnessing the natural elements around us to promote relaxation and tranquility. The brand's mission is to bridge
the gap between humans and nature, offering products that help reduce stress through natural origins.
In addition to the design work, I personally took all the photos used in the project, ensuring that the visual elements truly reflect the essence of the brand. The result is a cohesive and aesthetically pleasing online presence that effectively communicates "Alchemy’s" commitment to natural stress relief.
Identity elements
Identity elements
Logo and packaging reflect the main concept of the brand with The Squared Circle: an Alchemical symbol illustrating the interplay of the four elements of matter symbolizing the philosopher's stone (Fire, Water, Air, Earth).
Logo and packaging reflect the main concept of the brand with The Squared Circle: an Alchemical symbol illustrating the interplay of the four elements of matter symbolizing the philosopher's stone (Fire, Water, Air, Earth).
Challenges
Challenges
Designing "Alchemy's" website and identity style involved several challenges. Creating a visual identity that conveyed the brand's commitment to natural, stress-relief products required careful consideration to reflect tranquility and the human-nature connection. Ensuring the website was both aesthetically pleasing and functional, while providing a seamless user experience, was crucial. Simplifying the checkout process to encourage purchases added another layer of complexity. Additionally, capturing the essence of the brand through evocative photography demanded meticulous planning and execution. Balancing these elements was key to effectively communicating "Alchemy's" mission and values.
Designing "Alchemy's" website and identity style involved several challenges. Creating a visual identity that conveyed the brand's commitment to natural, stress-relief products required careful consideration to reflect tranquility and the human-nature connection. Ensuring the website was both aesthetically pleasing and functional, while providing a seamless user experience, was crucial. Simplifying the checkout process to encourage purchases added another layer of complexity. Additionally, capturing the essence of the brand through evocative photography demanded meticulous planning and execution. Balancing these elements was key to effectively communicating "Alchemy's" mission and values.
Solution
Solution
To address the challenges, I designed a minimalistic and functional style for "Alchemy's" website and identity. The design emphasized product photos and featured attractive product cards to draw attention to the natural origins and benefits of the stress-relief products.
To enhance the user experience, I implemented an express checkout process, reducing it to just two steps, making it simple and quick for customers to complete their purchases. This streamlined approach, combined with the visually appealing and user-friendly design, effectively communicated "Alchemy's" mission and values while providing a seamless shopping experience.
To address the challenges, I designed a minimalistic and functional style for "Alchemy's" website and identity. The design emphasized product photos and featured attractive product cards to draw attention to the natural origins and benefits of the stress-relief products.
To enhance the user experience, I implemented an express checkout process, reducing it to just two steps, making it simple and quick for customers to complete their purchases. This streamlined approach, combined with the visually appealing and user-friendly design, effectively communicated "Alchemy's" mission and values while providing a seamless shopping experience.
Typography and colors
Typography and colors
Typography and colors
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Oxygen
Oxygen
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Everson Mono Latin 6
Everson Mono Latin 6
Visual style
Visual style
Visual style
The idea of visual style is to put a secondary value on organic natural products, underline their purity and quality through clean design, minimalism, a lot of space and black and white colors.
You can find the collection of the brand, easily add an item to the cart and make payment in 3 clicks.
The idea of visual style is to put a secondary value on organic natural products, underline their purity and quality through clean design, minimalism, a lot of space and black and white colors.
You can find the collection of the brand, easily add an item to the cart and make payment in 3 clicks.
Main page
Main page
Main page
Shop
Shop
Shop
Product page
Product page
Product page
Cart
Cart
Cart
Contact page
Contact page
Contact page
Responsive design
Responsive design
Responsive design
